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Biscuits Bouvard Group acquires Pidy

Pidy, the Belgian based specialists of ready to fill sweet and savoury products, has been acquired by the family owned French operator, Biscuits Bouvard Group. The friendly takeover, was initiated in order that current Pidy CEO, Thierry Dehaeck, could begin to relinquish himself from the day to day business activities while ensuring the groups further growth.  Thierry will continue to provide advice on a consultancy basis during the initial months of the takeover.

Based in Ypres, Belgium, Pidy was founded in 1968 by Thierry’s father, André Dehaeck, who began life as a pasty baker. Under the thrust of Thierry Dehaeck, Pidy has since become a leader in the production of baked puff pastry with state of the art production sites in Belgium, France and the United States.  There are also five sales organisations: Benelux, France, United Kingdom, America and Export, all of which deliver services and market support to customers in more than fifty countries. The company derives a turnover of EUR 40 million.

The French group Biscuits Bouvard now actively managed by Pierre-Alain Laine, with the support of his father Alain Lainé, is like Pidy, a family business, and has been operating in the private label biscuit sector for 25 years with a strong market presence in Europe. The company has 1200 employees, split across seven production centres in France and one in Italy and a combined turnover EUR 250 million.

Robert Whittle, Pidy UK’s General Manager will be spearheading the Bouvard/Pidy UK operation and is positive about the benefits that the takeover can bring:

“Being part of a larger family owned group brings the UK business a huge wealth of potential.  Plans for the future roll-out of private label biscuits bring just one significant development to our expansion plans but moreover it has been made clear, from the plans presented by the Bouvard management, that they see pastry innovation as the key to continued growth in the Pidy range with investment plans in NPD, plant & machinery having already begun in earnest.”

With Bouvards key interest lying in the heart of Europe the Pidy UK & American operations are of significant interests in this acquisition, as Bouvard expands into these relatively untapped markets to develop both their biscuit & pastry interests.

Whittle continues:

“We would like to reassure our customers that there will be no changes in business names or personnel in this deal. Pidy UK’s 40% growth over the last three years is set to continue in the pastry side of the business and it is very much business as normal.”