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Pidy launches 3rd annual ‘Ride 4 Hope’ Charity Ride to Belgium


Following the success of the event in 2014 and 2015, Pidy has announced the launch of 2016’s ‘Ride 4 Hope’, in which a team of amateur cyclists are set to raise thousands of pounds for a local homeless charity by covering over 300 miles from Northampton to Ypres in Belgium.

The event, which takes place over four days, from 8th-12th September, will see a group of 40 cyclists’ journey through some of Europe’s most iconic landscapes.  Leaving Northampton, the home of Pidy UK, the group will first be treated to views of England’s best countryside, before hopping across the channel, where the spectacular coastal paths of Holland and the striking, historical war memorials of Flanders region will be the backdrop to the ride. Arriving in Ypres, riders will be welcomed by a true Flemish reception, a great way to celebrate completing this exceptional challenge.

With 40 cyclists of mixed abilities expected to join this year’s event, it is hoped that ‘Ride 4 Hope 2016’ is will raise £25,000-£30,000 for The Hope Centre charity. Set up 45 years ago, The Hope Centre is a Northampton based charity, working to relieve poverty and tackle the causes of homelessness in the city. Recognising that simply providing hand-outs does not give an incentive to become self-sufficient, the charity focuses their work on helping others to help themselves. The Hope Centre provides the much needed support and services that will enable individuals to take back control of their own lives.

Robert Whittle, General Manager of Pidy UK comments:

“Pidy UK is delighted to once again be organising the Ride 4 Hope in aid of the fantastic work done by The Hope Centre in Northampton. With this year’s event being bigger and better than ever before, we are looking for a team of around 40 cyclists to join us on the four day event. Split into two teams based on ability, cyclists will sample some of Europe’s most historic sites, take on a highly rewarding challenge and raise money for a truly exceptional cause. With just a couple of months to go, now is the time to pledge your support and join our friendly team for your chance to do something extraordinary.”

Ride 4 Hope 2016 is also supported by Action Express (www.actionexpress.co.uk) who are kindly providing a lorry and driver to accompany the trip, carrying riders’ clothes, food and spares as well as carting the bikes back following the trip. Riders are asked for a £300 contribution to accommodation and food during the trip and a pledge to raise a minimum of £300 in sponsorship for the charity. Training sessions are held regularly between now and September, details of which will be sent through on confirmation.

For more information on Ride 4 Hope 2016, please email robertw@pidy.com